Services

Direct Marketing

Sometimes you need to get your message up close and personal to the right person at the right time. Buzz appreciates that by understanding what makes your customers tick means you can influence their future behaviour.

For this reason, Direct Marketing is a great way of reaching your audience and building customer loyalty whether using 'online' or 'offline' channels, such as:

Telemarketing - telephone marketing campaigns to introduce our clients to new prospects, set up appointments or send out promotional material for them.

Direct mail - thought provoking printed items for direct mail campaigns which we can arrange to be distributed door to door and evaluate responses

E-flyers or e-newsletters - e-flyer, e-newsletters and content managed e-bulletins

Text messaging - sending text messages directly to your customers' mobile phones

At Buzz, we recognise that quality data, simple messages, a high impact creative approach teamed with robust follow-up measurement are all key to a successful Direct Marketing (DM) campaign.

We'll help you compile relevant data, selecting the most appropriate geographic, socio-demographic and buying profiles to suit your business needs. In other words - identifying your ideal customer. If you're sending the wrong message to the wrong person, you risk damaging relationships rather than building them.

Once we've measured and analysed the campaign we use the results to develop the next stages of you communication activity.