About Us

Headed by a member of the Chartered Institute of Marketing with 17 years Blue Chip company marketing experience, the team have a track record of achieving excellent results.

Director Sally’s background includes working as Regional Marketing Manager for national publishing company Trinity Mirror. As well as managing the day to day marketing and communication activities for various print and online products across the region, her responsibilities included managing and co-ordinating the Daily Post and Echo’s partnership activities for Liverpool Capital of Culture 2008. She also worked alongside ACC Liverpool www.accliverpool.com to coordinate joint branding opportunities for the Echo Arena Liverpool, and managed the relationships with key business partners such as EFC and LFC.

How do we do this?

Stage One - Analysing your current situation & future requirements

An initial meeting consisting of a one to one discussion to understand your business’ current situation and your vision for its future, will enable us to conduct a full analysis to identify:

• Your market position
• Competitor activity/other providers
• Your current marketing activities and their effectiveness
• Profile in the market & amongst the community (business or consumer communities)
• SWOT – Strengths, Weaknesses, Opportunities and Threats.

Stage Two - Recommendations

We will then outline a fully integrated, sustainable promotional marketing plan for the required length of time to suit your budget. The plan may cover as little as one month’s activity, or you may require activity to last for a year or more. This will be discussed and established in the initial meeting, and there are no hidden costs.

The plan will include:

• Innovative tactical marketing suggestions
• Budget allocation & timescales for each activity
• Possible identification of any unused niche opportunities
• Suggested options for new products or services

Stage Three – Implementation

We then take care of implementing the plan, as well as all your ongoing marketing requirements by:

• Managing each element of the plan, ensuring each fall within budget and timescales
• Delivery of tactical activity from writing copy, arranging design & print, booking advertising etc.
• Overseeing any ongoing monthly activity

 

Complete flexibility

The flexibility of Buzz’s service means you can select stages one and two then simply walk away with the plan to implement yourself.

Alternatively, we can offer the full service from planning through to implementation, leaving you time to concentrate on your other areas of your business.

Additional resource required?

From time to time you may just need some extra help with your marketing activities. We can provide your business with extra resource, if maybe you:

• Have a team in-house, but need some fresh ideas, an extra pair of hands, or an external expert for them to turn to
• Have a specific project you need additional resources for
• Need a PR Manager to manage your plan and make it happen
• Need access to expert advice
• Or maybe you just want to utilise our office as your press office

Then the retained consultancy option is perfect for you. Let us take care of these specialist roles enabling you and your staff to concentrate on running your business.

This approach can be based on an agreed number of hours or days per month. The fees would relate to the level of work required.